HOW TO BUILD A BRAND: colour edition
In fashion, can a colour be more recognisable than a logo? And what's colour got to do with brand strategy?
Backstage at his Highbury Fields SS24 runway show for Burberry a couple of weeks ago, Daniel Lee told journalists that in fashion, “a colour can become even more recognisable than a logo”.
He should know.
He did it with Bottega green, which became the siren call of a spectacularly successful brand rejuvenation…