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Jolain Muller's avatar

I fully enjoyed this post (which I read when I should have been working). Summer only has to be a hustle if we allow it to, and with all the new marketing techniques we have today, even doing nothing can be leveraged for profit, as you point out. We still have at least a little free will if we just put our phones down and shut out the noise.

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Carly's avatar

This was great. I wonder if 'nothing' is now blanketed as 'not posting' - ie would it still be nothing if we posted a story documenting it?

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Philip Teale's avatar

Love this so much, speaks to a lot of current musings I'm having about brand strategy inspired by Mediterranean slowness

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Natasha Lunn's avatar

Loved this! Have def been seeing this everywhere too

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