PATTERN RECOGNITION

PATTERN RECOGNITION

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Cool Girls Don't...Self-Optimise
OPTIMISATION FATIGUE?
 • 
Beth Bentley
14
The Lipstick Index is cooked
An elegant old theory about consumer culture meets our chaotic new reality
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Beth Bentley
11
UNCERTAIN PEOPLE BUY MORE STUFF
Manufactured Inadequacy
 • 
Beth Bentley
23
THE PERSONALITY INDUSTRY: buying yourself into being
Know thyself -> buy yourself
18
WISDOM SIGNALING
New fear unlocked: wisdom anxiety
 • 
Beth Bentley
12

May 2025

Why is reading so damn cool right now?
"Go to the literature" - Joan Didion
 • 
Beth Bentley
36
The new architecture of a trend?
Mother Mermaid is being crowd-constructed live on TikTok right now
 • 
Beth Bentley
6
THE FUTURE IS FERAL
In convo with one of the world’s most well-respected brand-building thinkers, Richard Huntington, on the state of consumer culture, the future of brand…
 • 
Beth Bentley
Fashion's most persistent lie
Why is it to hard to admit that we care?
 • 
Beth Bentley
9
The West Village Girls hit a nerve
The offence of sameness in the land of the free
 • 
Beth Bentley
12
IS THE TREND CYCLE FINALLY SLOWING DOWN?
Biggest recession indicator of all?
 • 
Beth Bentley
6

April 2025

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